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The impact of consumer positive personality on the purchase behavior of smart products

While the consumption of smart products is continuously increasing, it is essential to explore the trigger mechanism of consumer behavior in respect of smart product purchase. In this scenario, we aim to investigate the impact of consumers’ positive personality on the purchase behavior. We construct...

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Detalles Bibliográficos
Autores principales: Li, Dan, Yu, Dengke
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Frontiers Media S.A. 2022
Materias:
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9519063/
https://www.ncbi.nlm.nih.gov/pubmed/36186343
http://dx.doi.org/10.3389/fpsyg.2022.943023
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author Li, Dan
Yu, Dengke
author_facet Li, Dan
Yu, Dengke
author_sort Li, Dan
collection PubMed
description While the consumption of smart products is continuously increasing, it is essential to explore the trigger mechanism of consumer behavior in respect of smart product purchase. In this scenario, we aim to investigate the impact of consumers’ positive personality on the purchase behavior. We constructed a structural equation model based on the partial least square method and tested our hypotheses on the basis of data analysis. The data were collected by conducting a survey of 326 Chinese consumers. We found two affecting paths from consumers’ positive personality to smart product purchase. First, consumer knowledge promoted by positive personality raises purchase intention and, in turn, stimulates purchase behavior. Second, consumers’ positive personality improves perceived income, which determines actual purchase behavior. This study deepens our understanding of the trigger mechanism of smart product purchase behavior and enriches the consumer behavior theory.
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spelling pubmed-95190632022-09-29 The impact of consumer positive personality on the purchase behavior of smart products Li, Dan Yu, Dengke Front Psychol Psychology While the consumption of smart products is continuously increasing, it is essential to explore the trigger mechanism of consumer behavior in respect of smart product purchase. In this scenario, we aim to investigate the impact of consumers’ positive personality on the purchase behavior. We constructed a structural equation model based on the partial least square method and tested our hypotheses on the basis of data analysis. The data were collected by conducting a survey of 326 Chinese consumers. We found two affecting paths from consumers’ positive personality to smart product purchase. First, consumer knowledge promoted by positive personality raises purchase intention and, in turn, stimulates purchase behavior. Second, consumers’ positive personality improves perceived income, which determines actual purchase behavior. This study deepens our understanding of the trigger mechanism of smart product purchase behavior and enriches the consumer behavior theory. Frontiers Media S.A. 2022-09-14 /pmc/articles/PMC9519063/ /pubmed/36186343 http://dx.doi.org/10.3389/fpsyg.2022.943023 Text en Copyright © 2022 Li and Yu. https://creativecommons.org/licenses/by/4.0/This is an open-access article distributed under the terms of the Creative Commons Attribution License (CC BY). The use, distribution or reproduction in other forums is permitted, provided the original author(s) and the copyright owner(s) are credited and that the original publication in this journal is cited, in accordance with accepted academic practice. No use, distribution or reproduction is permitted which does not comply with these terms.
spellingShingle Psychology
Li, Dan
Yu, Dengke
The impact of consumer positive personality on the purchase behavior of smart products
title The impact of consumer positive personality on the purchase behavior of smart products
title_full The impact of consumer positive personality on the purchase behavior of smart products
title_fullStr The impact of consumer positive personality on the purchase behavior of smart products
title_full_unstemmed The impact of consumer positive personality on the purchase behavior of smart products
title_short The impact of consumer positive personality on the purchase behavior of smart products
title_sort impact of consumer positive personality on the purchase behavior of smart products
topic Psychology
url https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9519063/
https://www.ncbi.nlm.nih.gov/pubmed/36186343
http://dx.doi.org/10.3389/fpsyg.2022.943023
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