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The impact of consumer positive personality on the purchase behavior of smart products
While the consumption of smart products is continuously increasing, it is essential to explore the trigger mechanism of consumer behavior in respect of smart product purchase. In this scenario, we aim to investigate the impact of consumers’ positive personality on the purchase behavior. We construct...
Autores principales: | , |
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Formato: | Online Artículo Texto |
Lenguaje: | English |
Publicado: |
Frontiers Media S.A.
2022
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Materias: | |
Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9519063/ https://www.ncbi.nlm.nih.gov/pubmed/36186343 http://dx.doi.org/10.3389/fpsyg.2022.943023 |
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author | Li, Dan Yu, Dengke |
author_facet | Li, Dan Yu, Dengke |
author_sort | Li, Dan |
collection | PubMed |
description | While the consumption of smart products is continuously increasing, it is essential to explore the trigger mechanism of consumer behavior in respect of smart product purchase. In this scenario, we aim to investigate the impact of consumers’ positive personality on the purchase behavior. We constructed a structural equation model based on the partial least square method and tested our hypotheses on the basis of data analysis. The data were collected by conducting a survey of 326 Chinese consumers. We found two affecting paths from consumers’ positive personality to smart product purchase. First, consumer knowledge promoted by positive personality raises purchase intention and, in turn, stimulates purchase behavior. Second, consumers’ positive personality improves perceived income, which determines actual purchase behavior. This study deepens our understanding of the trigger mechanism of smart product purchase behavior and enriches the consumer behavior theory. |
format | Online Article Text |
id | pubmed-9519063 |
institution | National Center for Biotechnology Information |
language | English |
publishDate | 2022 |
publisher | Frontiers Media S.A. |
record_format | MEDLINE/PubMed |
spelling | pubmed-95190632022-09-29 The impact of consumer positive personality on the purchase behavior of smart products Li, Dan Yu, Dengke Front Psychol Psychology While the consumption of smart products is continuously increasing, it is essential to explore the trigger mechanism of consumer behavior in respect of smart product purchase. In this scenario, we aim to investigate the impact of consumers’ positive personality on the purchase behavior. We constructed a structural equation model based on the partial least square method and tested our hypotheses on the basis of data analysis. The data were collected by conducting a survey of 326 Chinese consumers. We found two affecting paths from consumers’ positive personality to smart product purchase. First, consumer knowledge promoted by positive personality raises purchase intention and, in turn, stimulates purchase behavior. Second, consumers’ positive personality improves perceived income, which determines actual purchase behavior. This study deepens our understanding of the trigger mechanism of smart product purchase behavior and enriches the consumer behavior theory. Frontiers Media S.A. 2022-09-14 /pmc/articles/PMC9519063/ /pubmed/36186343 http://dx.doi.org/10.3389/fpsyg.2022.943023 Text en Copyright © 2022 Li and Yu. https://creativecommons.org/licenses/by/4.0/This is an open-access article distributed under the terms of the Creative Commons Attribution License (CC BY). The use, distribution or reproduction in other forums is permitted, provided the original author(s) and the copyright owner(s) are credited and that the original publication in this journal is cited, in accordance with accepted academic practice. No use, distribution or reproduction is permitted which does not comply with these terms. |
spellingShingle | Psychology Li, Dan Yu, Dengke The impact of consumer positive personality on the purchase behavior of smart products |
title | The impact of consumer positive personality on the purchase behavior of smart products |
title_full | The impact of consumer positive personality on the purchase behavior of smart products |
title_fullStr | The impact of consumer positive personality on the purchase behavior of smart products |
title_full_unstemmed | The impact of consumer positive personality on the purchase behavior of smart products |
title_short | The impact of consumer positive personality on the purchase behavior of smart products |
title_sort | impact of consumer positive personality on the purchase behavior of smart products |
topic | Psychology |
url | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9519063/ https://www.ncbi.nlm.nih.gov/pubmed/36186343 http://dx.doi.org/10.3389/fpsyg.2022.943023 |
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