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Usability factors that drive continued intention to use and loyalty of mobile travel application
The expeditious development of mobile applications has transformed how travel e-commerce firms enhance customer relationships to implement their business strategies successfully. However, the literature has identified that a major determinant affecting customers' considerations to reject a mobi...
| Autores principales: | , , |
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| Formato: | Online Artículo Texto |
| Lenguaje: | English |
| Publicado: |
Elsevier
2022
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| Materias: | |
| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9519479/ https://www.ncbi.nlm.nih.gov/pubmed/36185139 http://dx.doi.org/10.1016/j.heliyon.2022.e10620 |