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Four-step approach to idea management sequencing: redefining or reinventing values in a business model

The purpose of this paper is to create and test an idea management sequence framework to reinvent or redefine the value proposition. Idea management with sequencing activities must be considered as a systematic managerial process and should not be confused with the occasional result of an individual...

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Detalles Bibliográficos
Autores principales: Mikelsone, Elina, Uvarova, Inga, Segers, Jean-Pierre
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Springer Berlin Heidelberg 2022
Materias:
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9520095/
https://www.ncbi.nlm.nih.gov/pubmed/36193180
http://dx.doi.org/10.1186/s13731-022-00236-1