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Four-step approach to idea management sequencing: redefining or reinventing values in a business model
The purpose of this paper is to create and test an idea management sequence framework to reinvent or redefine the value proposition. Idea management with sequencing activities must be considered as a systematic managerial process and should not be confused with the occasional result of an individual...
| Autores principales: | , , |
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| Formato: | Online Artículo Texto |
| Lenguaje: | English |
| Publicado: |
Springer Berlin Heidelberg
2022
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| Materias: | |
| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9520095/ https://www.ncbi.nlm.nih.gov/pubmed/36193180 http://dx.doi.org/10.1186/s13731-022-00236-1 |