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Path relationship of consumers’ perceived susceptibility and severity of health problems with their purchase of buckwheat functional foods in China

Although the nutritional and health benefits of buckwheat foods have been widely discussed and evaluated, studies on consumer perceptions of the health benefits of buckwheat functional foods and how these perceived benefits influence their consumption are scarce. On the basis of the theory of planne...

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Detalles Bibliográficos
Autores principales: Nong, Yixin, Zhao, Minjuan, Chien, Hsiaoping
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Elsevier 2022
Materias:
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9520211/
https://www.ncbi.nlm.nih.gov/pubmed/36185141
http://dx.doi.org/10.1016/j.heliyon.2022.e10671