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A framework for application of consumer neuroscience in pro-environmental behavior change interventions
Most consumers are aware that climate change is a growing problem and admit that action is needed. However, research shows that consumers’ behavior often does not conform to their value and orientations. This value-behavior gap is due to contextual factors such as price, product design, and social n...
| Autores principales: | , , |
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| Formato: | Online Artículo Texto |
| Lenguaje: | English |
| Publicado: |
Frontiers Media S.A.
2022
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| Materias: | |
| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9520489/ https://www.ncbi.nlm.nih.gov/pubmed/36188183 http://dx.doi.org/10.3389/fnhum.2022.886600 |