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Impact of the critical factors of customer experience on well-being: Joy and customer satisfaction as mediators
This study constructs a formation model of customer well-being (CWB) in customer experience with joy and customer satisfaction as mediating factors linking three critical factors—convenience, performance and relationship of customer experience with CWB. By collecting data from customers of retailing...
Autores principales: | Xie, Chunchang, Jin, Junxi, Guo, Xiaoling |
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Formato: | Online Artículo Texto |
Lenguaje: | English |
Publicado: |
Frontiers Media S.A.
2022
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Materias: | |
Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9521495/ https://www.ncbi.nlm.nih.gov/pubmed/36186283 http://dx.doi.org/10.3389/fpsyg.2022.955130 |
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