How consumer group communication influences brand memory during product injury crises

Drawing on the social exchange theory, this study adopted a cross-level framework to investigate the influence of consumer group communication on consumer product image perception and brand memory. In addition, this paper examined the moderating role of consumer group involvement in the cross-level...

Descripción completa

Detalles Bibliográficos
Autores principales: Wang, Lei, Wu, Yuxin, Wan, Yuming
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Frontiers Media S.A. 2022
Materias:
Psychology
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9521675/
https://www.ncbi.nlm.nih.gov/pubmed/36186338
http://dx.doi.org/10.3389/fpsyg.2022.922643

Internet

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9521675/
https://www.ncbi.nlm.nih.gov/pubmed/36186338
http://dx.doi.org/10.3389/fpsyg.2022.922643

Ejemplares similares