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An empirical analysis of navigation behaviors across stock and cryptocurrency trading platforms: implications for targeting and segmentation strategies
This study examines and compares the behaviors of private investors in cryptocurrency and stock trading platforms. To this end, we propose a Tobit model for private investors who navigate across cryptocurrency and stock trading apps and identify factors associated with cryptocurrency and stock tradi...
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| Formato: | Online Artículo Texto |
| Lenguaje: | English |
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Springer US
2022
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| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9527381/ http://dx.doi.org/10.1007/s10660-022-09612-1 |