The effect of cigarette modified risk claims and brand on perceived risk, product appeal, and use intentions

OBJECTIVES: No studies have examined the brand context in which modified risk claims appear on tobacco products. This study examines how marketing products with modified risk claims affects risk perceptions, appeal, and intentions among own-brand, other brand, and novel brand cigarettes. METHODS: Th...

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Detalles Bibliográficos
Autores principales: O’Brien, Erin Keely, Ruybal, Andrea L., . Koblitz, Amber R., Johnson, Sarah E.
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Public Library of Science 2022
Materias:
Research Article
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9529086/
https://www.ncbi.nlm.nih.gov/pubmed/36190944
http://dx.doi.org/10.1371/journal.pone.0274097

Internet

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9529086/
https://www.ncbi.nlm.nih.gov/pubmed/36190944
http://dx.doi.org/10.1371/journal.pone.0274097

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