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The effect of cigarette modified risk claims and brand on perceived risk, product appeal, and use intentions
OBJECTIVES: No studies have examined the brand context in which modified risk claims appear on tobacco products. This study examines how marketing products with modified risk claims affects risk perceptions, appeal, and intentions among own-brand, other brand, and novel brand cigarettes. METHODS: Th...
| Autores principales: | , , , |
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| Formato: | Online Artículo Texto |
| Lenguaje: | English |
| Publicado: |
Public Library of Science
2022
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| Materias: | |
| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9529086/ https://www.ncbi.nlm.nih.gov/pubmed/36190944 http://dx.doi.org/10.1371/journal.pone.0274097 |