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Rating valence versus rating distribution: perceived helpfulness of word of mouth in e-commerce
The success of e-commerce (EC) platforms depends heavily on word of mouth (WOM). Therefore, it is important to understand the characteristics of WOM, an aspect of consumer behavior, and using this knowledge to create customer experiences that helps the business to remain competitive. The factors tha...
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| Formato: | Online Artículo Texto |
| Lenguaje: | English |
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Springer International Publishing
2022
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| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9533260/ https://www.ncbi.nlm.nih.gov/pubmed/36213378 http://dx.doi.org/10.1007/s43546-022-00338-8 |