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Joint Promotion of Online Retail Based on Promotional Effort under the Shopping Festival Background

With the prevalence of shopping festivals launched by e-commerce platforms, online retailers and customers are gradually showing signs of fatigue. In order to enrich the promotion strategies of the shopping festivals, break the bottleneck, and achieve mutual benefit, this paper proposes three promot...

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Detalles Bibliográficos
Autores principales: Zhao, Jinghua, Zhang, Wei, Feng, Juan, Zhang, Yan, Ma, Shujiao
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Hindawi 2022
Materias:
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9534608/
https://www.ncbi.nlm.nih.gov/pubmed/36211014
http://dx.doi.org/10.1155/2022/6744565