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Joint Promotion of Online Retail Based on Promotional Effort under the Shopping Festival Background
With the prevalence of shopping festivals launched by e-commerce platforms, online retailers and customers are gradually showing signs of fatigue. In order to enrich the promotion strategies of the shopping festivals, break the bottleneck, and achieve mutual benefit, this paper proposes three promot...
| Autores principales: | , , , , |
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| Formato: | Online Artículo Texto |
| Lenguaje: | English |
| Publicado: |
Hindawi
2022
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| Materias: | |
| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9534608/ https://www.ncbi.nlm.nih.gov/pubmed/36211014 http://dx.doi.org/10.1155/2022/6744565 |