Customer’s decision and affective assessment of online product recommendation: A recommendation-product congruity proposition

Online product recommendation (OPR) systems have gained prominence in the context of e-commerce over the past years. Despite the increased research on OPR use, less attention has been paid to examining how decision and affective assessment of the OPR are contingent upon the product type. This study...

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Detalles Bibliográficos
Autores principales: Liu, Yu, Khan, Muhammad Bashir, Ashraf, Muhammad, Orangzab, Sharif, Wareesa, Ahmad, Jamil
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Frontiers Media S.A. 2022
Materias:
Psychology
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9539799/
https://www.ncbi.nlm.nih.gov/pubmed/36211852
http://dx.doi.org/10.3389/fpsyg.2022.916520

Internet

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9539799/
https://www.ncbi.nlm.nih.gov/pubmed/36211852
http://dx.doi.org/10.3389/fpsyg.2022.916520

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