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Customer’s decision and affective assessment of online product recommendation: A recommendation-product congruity proposition
Online product recommendation (OPR) systems have gained prominence in the context of e-commerce over the past years. Despite the increased research on OPR use, less attention has been paid to examining how decision and affective assessment of the OPR are contingent upon the product type. This study...
| Autores principales: | , , , , , |
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| Formato: | Online Artículo Texto |
| Lenguaje: | English |
| Publicado: |
Frontiers Media S.A.
2022
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| Materias: | |
| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9539799/ https://www.ncbi.nlm.nih.gov/pubmed/36211852 http://dx.doi.org/10.3389/fpsyg.2022.916520 |