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Enabling the Adoption of Innovative Mask in Hotels: Adapted Diffusion Model
This paper aims to investigate the general attributes as drivers to initiate intention of hotel managers to adopt an innovative product—copper-impregnated mask. An adapted prior diffusion of innovation model is employed to investigate the relevance of attributes. Methodologically, forty semi-structu...
| Autores principales: | , , , , |
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| Formato: | Online Artículo Texto |
| Lenguaje: | English |
| Publicado: |
Springer US
2022
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| Materias: | |
| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9540076/ http://dx.doi.org/10.1007/s13132-022-01041-7 |