Changes in Consumer Purchasing Behavior of Cultural and Creative Products During the COVID-19 Pandemic

The COVID-19 pandemic that began in 2020 has led the changes of many business models, including rapid growth in e-commerce that had made the change of consumers’ shopping behavior from physical to online shopping. This study takes Taiwan's cultural and creative industry as an example to underst...

Descripción completa

Detalles Bibliográficos
Autores principales: Yen, Chia-Sung, Ting, I-Hsien, Yang, Shu-Chen, Kang, Chia-Yin
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Springer Nature Singapore 2022
Materias:
Article
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9542466/
https://www.ncbi.nlm.nih.gov/pubmed/36246777
http://dx.doi.org/10.1007/s12626-022-00129-5

Internet

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9542466/
https://www.ncbi.nlm.nih.gov/pubmed/36246777
http://dx.doi.org/10.1007/s12626-022-00129-5

Ejemplares similares