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Changes in Consumer Purchasing Behavior of Cultural and Creative Products During the COVID-19 Pandemic
The COVID-19 pandemic that began in 2020 has led the changes of many business models, including rapid growth in e-commerce that had made the change of consumers’ shopping behavior from physical to online shopping. This study takes Taiwan's cultural and creative industry as an example to underst...
| Autores principales: | , , , |
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| Formato: | Online Artículo Texto |
| Lenguaje: | English |
| Publicado: |
Springer Nature Singapore
2022
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| Materias: | |
| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9542466/ https://www.ncbi.nlm.nih.gov/pubmed/36246777 http://dx.doi.org/10.1007/s12626-022-00129-5 |