Are brand names special words? Letter visual‐similarity affects the identification of brand names, but not common words

Brand names are often considered a special type of words of special relevance to examine the role of visual codes during reading: unlike common words, brand names are typically presented with the same letter‐case configuration (e.g., IKEA, adidas). Recently, Pathak et al. (European Journal of Market...

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Detalles Bibliográficos
Autores principales: Perea, Manuel, Baciero, Ana, Labusch, Melanie, Fernández‐López, María, Marcet, Ana
Formato: Online Artículo Texto
Lenguaje:English
Publicado: John Wiley and Sons Inc. 2022
Materias:
Original Articles
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9545185/
https://www.ncbi.nlm.nih.gov/pubmed/35107840
http://dx.doi.org/10.1111/bjop.12557

Internet

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9545185/
https://www.ncbi.nlm.nih.gov/pubmed/35107840
http://dx.doi.org/10.1111/bjop.12557

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