Cargando…
How is the value of the exhibition brand in the eyes of the audience? Based on the perspective of green practice
Studies have found that green practices can help organization create unique competitive advantages, such as enhancing the brand value. However, in the existing research, people did not know much about the exhibition audiences’ perceptions of green practices, or its impact on brand loyalty. This stud...
| Autores principales: | , , |
|---|---|
| Formato: | Online Artículo Texto |
| Lenguaje: | English |
| Publicado: |
Frontiers Media S.A.
2022
|
| Materias: | |
| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9549106/ https://www.ncbi.nlm.nih.gov/pubmed/36225705 http://dx.doi.org/10.3389/fpsyg.2022.1019508 |