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Effect of introducing virtual community and community group buying on customer’s perceived value and loyalty behavior: A convenience store-based perspective
Customers’ declining receptivity to conventional marketing tools has been a challenge for convenience stores. To overcome this, retailers are turning to social media as a new, potent marketing tool for creating business prospects and encouraging direct customer interaction. However, it is still unkn...
| Autores principales: | , |
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| Formato: | Online Artículo Texto |
| Lenguaje: | English |
| Publicado: |
Frontiers Media S.A.
2022
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| Materias: | |
| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9549368/ https://www.ncbi.nlm.nih.gov/pubmed/36225703 http://dx.doi.org/10.3389/fpsyg.2022.989463 |