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The influence of prepaid service and promotion purchase restriction on consumers’ willingness to share in tourism and hospitality: from the perspective of framing effect theory
Prepaid service is not only a financial tool, but also a common promotion mode in tourism and hospitality. Due to the limited resources of the enterprise, the enterprise needs to reasonably allocate the promotion resources to maximize the effectiveness of the promotion. As two common promotion purch...
| Autores principales: | , , , |
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| Formato: | Online Artículo Texto |
| Lenguaje: | English |
| Publicado: |
Frontiers Media S.A.
2022
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| Materias: | |
| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9549779/ https://www.ncbi.nlm.nih.gov/pubmed/36225695 http://dx.doi.org/10.3389/fpsyg.2022.1022312 |