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Kundenseitige Akzeptanz digitaler Finanzassistenten: Empirische Untersuchung zur Ableitung von Handlungsempfehlungen für die Versicherungspraxis
This study analyses factors that influence customer’s attitude of using digital financial assistants. Digital financial assistants are online applications that allow users an integrated view of their entire financial and insurance situation over several banks and insurers. The study uses findings fr...
| Autores principales: | , |
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| Formato: | Online Artículo Texto |
| Lenguaje: | English |
| Publicado: |
Springer Berlin Heidelberg
2022
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| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9549836/ http://dx.doi.org/10.1007/s12297-022-00533-4 |