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How do mini games affect female users of mobile commerce? Improving platform satisfaction through game use intention
Combining games with mobile commerce applications has been a trend in recent years. Mobile commerce is attracting a large number of people, especially females, to play mini games on the platform. The gamification of mobile commerce may affect users’ platform satisfaction. This study aims to explore...
| Autores principales: | , , |
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| Formato: | Online Artículo Texto |
| Lenguaje: | English |
| Publicado: |
Frontiers Media S.A.
2022
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| Materias: | |
| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9549871/ https://www.ncbi.nlm.nih.gov/pubmed/36225709 http://dx.doi.org/10.3389/fpsyg.2022.973144 |