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Recommend or not? The influence of emotions on passengers’ intention of airline recommendation during COVID-19
Due to the COVID-19 pandemic, the airline industry has undoubtedly suffered serious losses. Investigation of passenger's intention to recommend an airline is urgently needed for airline companies to formulate specific retention strategies and revitalize the industry. Therefore, this study mainl...
Autores principales: | , , , |
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Formato: | Online Artículo Texto |
Lenguaje: | English |
Publicado: |
Elsevier Ltd.
2023
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Materias: | |
Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9550663/ https://www.ncbi.nlm.nih.gov/pubmed/36247082 http://dx.doi.org/10.1016/j.tourman.2022.104675 |