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Recommend or not? The influence of emotions on passengers’ intention of airline recommendation during COVID-19

Due to the COVID-19 pandemic, the airline industry has undoubtedly suffered serious losses. Investigation of passenger's intention to recommend an airline is urgently needed for airline companies to formulate specific retention strategies and revitalize the industry. Therefore, this study mainl...

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Detalles Bibliográficos
Autores principales: Wang, Xi, Zheng, Jie, Tang, Liang(Rebecca), Luo, Yi
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Elsevier Ltd. 2023
Materias:
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9550663/
https://www.ncbi.nlm.nih.gov/pubmed/36247082
http://dx.doi.org/10.1016/j.tourman.2022.104675