Reimagining urban destinations: Adaptive and transformative city brand attributes and values in the pandemic crisis

This paper contributes to the post-Covid urban tourism debate. It focuses on how cities respond to the pandemic asking how and to what extent urban destination brands are leverged by city marketers for coping with the Covid-19 crisis. It explores city brand values and attributes change as a componen...

Descripción completa

Detalles Bibliográficos
Autores principales: Pasquinelli, Cecilia, Trunfio, Mariapina, Bellini, Nicola, Rossi, Simona
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Elsevier Ltd. 2022
Materias:
Article
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9552554/
https://www.ncbi.nlm.nih.gov/pubmed/36247226
http://dx.doi.org/10.1016/j.cities.2022.103621

Internet

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9552554/
https://www.ncbi.nlm.nih.gov/pubmed/36247226
http://dx.doi.org/10.1016/j.cities.2022.103621

Ejemplares similares