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Reimagining urban destinations: Adaptive and transformative city brand attributes and values in the pandemic crisis
This paper contributes to the post-Covid urban tourism debate. It focuses on how cities respond to the pandemic asking how and to what extent urban destination brands are leverged by city marketers for coping with the Covid-19 crisis. It explores city brand values and attributes change as a componen...
| Autores principales: | , , , |
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| Formato: | Online Artículo Texto |
| Lenguaje: | English |
| Publicado: |
Elsevier Ltd.
2022
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| Materias: | |
| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9552554/ https://www.ncbi.nlm.nih.gov/pubmed/36247226 http://dx.doi.org/10.1016/j.cities.2022.103621 |