Green marketing orientation impact on business performance: Case of pharmaceutical industry of Pakistan

This study is based on the natural resource based view, which examines the impact of holistic marketing orientation on business performance (BP) by defining the role of enablers and mediators. The drivers, including corporate social responsibility (CSR) and environmental culture (EC) influence, are...

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Detalles Bibliográficos
Autores principales: Shaukat, Fatima, Ming, Jia
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Frontiers Media S.A. 2022
Materias:
Psychology
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9552945/
https://www.ncbi.nlm.nih.gov/pubmed/36237687
http://dx.doi.org/10.3389/fpsyg.2022.940278

Internet

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9552945/
https://www.ncbi.nlm.nih.gov/pubmed/36237687
http://dx.doi.org/10.3389/fpsyg.2022.940278

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