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Business Brand Research Based on Multi-Feature Fusion Emotion Analysis

With the deepening of globalization, brand plays an important role in determining the competitiveness of enterprises. It is worth thinking about how to quantify the brand value reasonably to achieve the purpose of improving the competitiveness of enterprises. The research of commercial brands based...

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Detalles Bibliográficos
Autor principal: Li, Boxuan
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Frontiers Media S.A. 2022
Materias:
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9554145/
https://www.ncbi.nlm.nih.gov/pubmed/36248525
http://dx.doi.org/10.3389/fpsyg.2022.939304