Online users’ donation behavior to medical crowdfunding projects: Mediating analysis of social presence and perceived differences in trust

Perceived trust is a key factor affecting the behavior to donate online. In order to further explore the factors and influencing mechanisms that affect the success of medical crowdfunding projects, this paper, combined with the Stimulus-Organism-Response (S-O-R) theory, introduces the mediating vari...

Descripción completa

Detalles Bibliográficos
Autores principales: Zhang, Tao, Zhang, Qianyu, Jiang, Rong, Gao, Tilei, Yang, Ming
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Frontiers Media S.A. 2022
Materias:
Psychology
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9554498/
https://www.ncbi.nlm.nih.gov/pubmed/36248597
http://dx.doi.org/10.3389/fpsyg.2022.1008494

Internet

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9554498/
https://www.ncbi.nlm.nih.gov/pubmed/36248597
http://dx.doi.org/10.3389/fpsyg.2022.1008494

Ejemplares similares