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Online users’ donation behavior to medical crowdfunding projects: Mediating analysis of social presence and perceived differences in trust
Perceived trust is a key factor affecting the behavior to donate online. In order to further explore the factors and influencing mechanisms that affect the success of medical crowdfunding projects, this paper, combined with the Stimulus-Organism-Response (S-O-R) theory, introduces the mediating vari...
| Autores principales: | , , , , |
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| Formato: | Online Artículo Texto |
| Lenguaje: | English |
| Publicado: |
Frontiers Media S.A.
2022
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| Materias: | |
| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9554498/ https://www.ncbi.nlm.nih.gov/pubmed/36248597 http://dx.doi.org/10.3389/fpsyg.2022.1008494 |