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Consumer Preference Segments for Plant-Based Foods: The Role of Product Category

A survey of willingness to consume (WTC) 5 types of plant-based (PB) food was conducted in USA, Australia, Singapore and India (n = 2494). In addition to WTC, emotional, conceptual and situational use characterizations were obtained. Results showed a number of distinct clusters of consumers with dif...

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Detalles Bibliográficos
Autores principales: Cardello, Armand V., Llobell, Fabien, Giacalone, Davide, Chheang, Sok L., Jaeger, Sara R.
Formato: Online Artículo Texto
Lenguaje:English
Publicado: MDPI 2022
Materias:
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9562706/
https://www.ncbi.nlm.nih.gov/pubmed/36230135
http://dx.doi.org/10.3390/foods11193059