“Unhealthy = Tasty”: How Does It Affect Consumers’ (Un)Healthy Food Expectations?

Consumers having a strong unhealthy = tasty (UT) belief are less likely to choose healthy food even though they recognize its health benefits, because they assume healthy food to be unpalatable. The aim of this study was to profile consumers according to their UT belief and specify the strength of t...

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Detalles Bibliográficos
Autores principales: Paakki, Maija, Kantola, Maija, Junkkari, Terhi, Arjanne, Leena, Luomala, Harri, Hopia, Anu
Formato: Online Artículo Texto
Lenguaje:English
Publicado: MDPI 2022
Materias:
Article
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9563033/
https://www.ncbi.nlm.nih.gov/pubmed/36230215
http://dx.doi.org/10.3390/foods11193139

Internet

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9563033/
https://www.ncbi.nlm.nih.gov/pubmed/36230215
http://dx.doi.org/10.3390/foods11193139

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