Effects of Fear and Humor Appeals in Public Service Announcements (PSAs) on Intentions to Purchase Medications via Social Media

The increasing prevalence of online purchase of medications, specifically via social media platforms, poses significant health risks due to high chances of such medications being substandard and falsified (SF). The current study uses a 2 (persuasive appeal: fear vs. humor) x 3 (message repetition) m...

Descripción completa

Detalles Bibliográficos
Autores principales: Alhabash, Saleem, Dong, Yao, Moureaud, Charlotte, Muraro, Iago S., Hertig, John B.
Formato: Online Artículo Texto
Lenguaje:English
Publicado: MDPI 2022
Materias:
Article
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9564852/
https://www.ncbi.nlm.nih.gov/pubmed/36231640
http://dx.doi.org/10.3390/ijerph191912340

Internet

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9564852/
https://www.ncbi.nlm.nih.gov/pubmed/36231640
http://dx.doi.org/10.3390/ijerph191912340

Ejemplares similares