The effect of touch simulation in virtual reality shopping

This study aims to explore the effect of touch simulation on virtual reality (VR) store satisfaction mediated by VR shopping self-efficacy and VR shopping pleasure. The moderation effects of the autotelic and instrumental need for touch between touch simulation and VR store satisfaction are also exp...

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Detalles Bibliográficos
Autores principales: Lee, Ha Kyung, Yoon, Namhee, Choi, Dooyoung
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Springer Nature Singapore 2022
Materias:
Research
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9568904/
http://dx.doi.org/10.1186/s40691-022-00312-w

Internet

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9568904/
http://dx.doi.org/10.1186/s40691-022-00312-w

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