Cargando…
The role of product cues and regulatory focus in the consumers’ response to green products: The mediation effects of green attitudes
By applying the cue-diagnosticity theory, this study explores the influence mechanism of consumption response to low-involvement products and high-involvement products, respectively. Specifically, the purpose of this study is to investigate how product clues (brand strength and retailer reputation)...
| Autores principales: | , , , , |
|---|---|
| Formato: | Online Artículo Texto |
| Lenguaje: | English |
| Publicado: |
Frontiers Media S.A.
2022
|
| Materias: | |
| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9574074/ https://www.ncbi.nlm.nih.gov/pubmed/36262429 http://dx.doi.org/10.3389/fpsyg.2022.918248 |