The influence of moral identity on green consumption

Existing studies show that moral identity promotes green consumption, but its influence mechanism and boundary conditions remain unidentified. However, moral identity includes internalization and symbolization, which affect green consumption in different ways. Advertising goal framing also has an im...

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Detalles Bibliográficos
Autores principales: Li, Dalin, Cheng, Guo, Wang, Chunya
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Frontiers Media S.A. 2022
Materias:
Psychology
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9581248/
https://www.ncbi.nlm.nih.gov/pubmed/36275288
http://dx.doi.org/10.3389/fpsyg.2022.1020333

Internet

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9581248/
https://www.ncbi.nlm.nih.gov/pubmed/36275288
http://dx.doi.org/10.3389/fpsyg.2022.1020333

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