Value acquisition, value co-creation: The impact of perceived organic grocerant value on customer engagement behavior through brand trust

Affected by COVID-19, there is a growing trend toward healthy lifestyles and organic food consumption. The literature on organic foods focuses on the factors that influence buying behavior. A thriving organic business requires both sustained consumption and consumer contributions beyond the purchase...

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Detalles Bibliográficos
Autores principales: Yu, Weiping, He, Mingli, Han, Xiaoyun, Zhou, Jun
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Frontiers Media S.A. 2022
Materias:
Psychology
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9581326/
https://www.ncbi.nlm.nih.gov/pubmed/36275242
http://dx.doi.org/10.3389/fpsyg.2022.990545

Internet

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9581326/
https://www.ncbi.nlm.nih.gov/pubmed/36275242
http://dx.doi.org/10.3389/fpsyg.2022.990545

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