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Value acquisition, value co-creation: The impact of perceived organic grocerant value on customer engagement behavior through brand trust
Affected by COVID-19, there is a growing trend toward healthy lifestyles and organic food consumption. The literature on organic foods focuses on the factors that influence buying behavior. A thriving organic business requires both sustained consumption and consumer contributions beyond the purchase...
| Autores principales: | , , , |
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| Formato: | Online Artículo Texto |
| Lenguaje: | English |
| Publicado: |
Frontiers Media S.A.
2022
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| Materias: | |
| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9581326/ https://www.ncbi.nlm.nih.gov/pubmed/36275242 http://dx.doi.org/10.3389/fpsyg.2022.990545 |