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Impact of COVID-19 pandemic on consumer behavioural intention to purchase green products
This study examined the fear of COVID-19 pandemic and its impact on consumer behavioural intention to purchase green products. The data was collected from consumers of Malaysia in hypermarkets. A total of 491 respondents were analyzed using the partial least square technique. The results indicated t...
Autores principales: | , , , , |
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Formato: | Online Artículo Texto |
Lenguaje: | English |
Publicado: |
Public Library of Science
2022
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Materias: | |
Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9581351/ https://www.ncbi.nlm.nih.gov/pubmed/36260619 http://dx.doi.org/10.1371/journal.pone.0275541 |