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Fostering innovation: Experimental evidence on the effectiveness of behavioral interventions

We experimentally investigate an intervention that ought to motivate innovative behavior by changing risk perceptions. Participants run a virtual lemonade stand and face a trade-off between exploiting a known strategy and exploring untested approaches. Innovation through testing new approaches comes...

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Detalles Bibliográficos
Autores principales: Matthewes, Elisa, Nassar, Anis, Zihlmann, Christian
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Public Library of Science 2022
Materias:
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9581361/
https://www.ncbi.nlm.nih.gov/pubmed/36260648
http://dx.doi.org/10.1371/journal.pone.0276463