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Customer Experience Management – Eine qualitative Studie zur Umsetzung in der Versicherungsbranche
Customer experience management has recently received increased attention in both the consumer goods and service industries. The relevance derives in part from the changed consumer behaviour and the increased customer expectations as an outcome of digitalization. Researchers are also increasingly foc...
| Autores principales: | , , |
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| Formato: | Online Artículo Texto |
| Lenguaje: | English |
| Publicado: |
Springer Berlin Heidelberg
2022
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| Materias: | |
| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9582392/ http://dx.doi.org/10.1007/s12297-022-00531-6 |