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Context-dependent choice and evaluation in real-world consumer behavior
A body of work spanning neuroscience, economics, and psychology indicates that decision-making is context-dependent, which means that the value of an option depends not only on the option in question, but also on the other options in the choice set—or the ‘context’. While context effects have been o...
| Autores principales: | , , , , |
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| Formato: | Online Artículo Texto |
| Lenguaje: | English |
| Publicado: |
Nature Publishing Group UK
2022
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| Materias: | |
| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9588046/ https://www.ncbi.nlm.nih.gov/pubmed/36273073 http://dx.doi.org/10.1038/s41598-022-22416-5 |