Investigating switching intention of e-commerce live streaming users

As a new way of shopping, e-commerce live streaming (ELS) has gained unprecedented growth and popularity in the past years, especially in China. Because of the considerable rivalry in the ELS market, users frequently switch between ELS platforms. However, the switching intention of ELS users is yet...

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Detalles Bibliográficos
Autores principales: Ye, Dingyu, Liu, Fufan, Cho, Dongmin, Jia, Zhengzhi
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Elsevier 2022
Materias:
Research Article
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9589182/
https://www.ncbi.nlm.nih.gov/pubmed/36299521
http://dx.doi.org/10.1016/j.heliyon.2022.e11145

Internet

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9589182/
https://www.ncbi.nlm.nih.gov/pubmed/36299521
http://dx.doi.org/10.1016/j.heliyon.2022.e11145

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