Customer's Channel Selection Behavior on Purchasing Standardized and Customized Products: Optimized Prices and Channel Performances

Nowadays, the traditional production is unable to meet the new diverse needs of target customers. In the current customization era, more and more companies are required by customers to provide more desirable customized products. However, research on customization and standardization based on quantit...

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Detalles Bibliográficos
Autores principales: Du, Bisheng, Li, Zhenfang, Yuan, Jia, Zheng, Jingyi, Shu, Wenwen, Jin, Yao
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Frontiers Media S.A. 2022
Materias:
Psychology
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9592998/
https://www.ncbi.nlm.nih.gov/pubmed/36304878
http://dx.doi.org/10.3389/fpsyg.2022.871322

Internet

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9592998/
https://www.ncbi.nlm.nih.gov/pubmed/36304878
http://dx.doi.org/10.3389/fpsyg.2022.871322

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