Cargando…
Customer's Channel Selection Behavior on Purchasing Standardized and Customized Products: Optimized Prices and Channel Performances
Nowadays, the traditional production is unable to meet the new diverse needs of target customers. In the current customization era, more and more companies are required by customers to provide more desirable customized products. However, research on customization and standardization based on quantit...
Autores principales: | Du, Bisheng, Li, Zhenfang, Yuan, Jia, Zheng, Jingyi, Shu, Wenwen, Jin, Yao |
---|---|
Formato: | Online Artículo Texto |
Lenguaje: | English |
Publicado: |
Frontiers Media S.A.
2022
|
Materias: | |
Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9592998/ https://www.ncbi.nlm.nih.gov/pubmed/36304878 http://dx.doi.org/10.3389/fpsyg.2022.871322 |
Ejemplares similares
-
Customer Behavior on Purchasing Channels of Sustainable Customized Garment With Perceived Value and Product Involvement
por: Li, Zhenfang, et al.
Publicado: (2020) -
Sharing Channel Strategy With Customers’ Collaborative Consumption Behaviors
por: Dong, Shaozeng, et al.
Publicado: (2022) -
Online or Offline? How Smog Pollution Affects Customer Channel Choice for Purchasing Fresh Food
por: Liang, Jing, et al.
Publicado: (2021) -
Omnichannel Customer Behavior: Key Drivers of Technology Acceptance and Use and Their Effects on Purchase Intention
por: Juaneda-Ayensa, Emma, et al.
Publicado: (2016) -
Impact of Pricing and Product Information on Consumer Buying Behavior With Customer Satisfaction in a Mediating Role
por: Zhao, Huiliang, et al.
Publicado: (2021)