An assessment of influential factors developing the intention to use social media sites: A technology acceptance model based approach

The aim of this study is to elaborate the different factors which attract users to use social media sites. These main factors are subjective norms, image, efficiency and satisfaction along with the mediating role of perceived usefulness. Survey method was used to collect data from B2B fashion brands...

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Detalles Bibliográficos
Autores principales: Bashir, Tayyeba, Zhongfu, Tan, Sadiq, Burhan, Niaz, Uzma, Anjum, Faiza, Mahmood, Hassan
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Frontiers Media S.A. 2022
Materias:
Psychology
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9596138/
https://www.ncbi.nlm.nih.gov/pubmed/36304858
http://dx.doi.org/10.3389/fpsyg.2022.983930

Internet

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9596138/
https://www.ncbi.nlm.nih.gov/pubmed/36304858
http://dx.doi.org/10.3389/fpsyg.2022.983930

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