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The three-step persuasion model on YouTube: A grounded theory study on persuasion in the protein supplements industry
Persuasion can be defined as an active attempt by a person to change the behavior and attitudes of others. The purposive attempt to influence one's behavior can originate from different areas, and people who are able to do so are often referred to as influencers. Social media platforms such as...
| Autores principales: | , , |
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| Formato: | Online Artículo Texto |
| Lenguaje: | English |
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Frontiers Media S.A.
2022
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| Materias: | |
| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9597193/ https://www.ncbi.nlm.nih.gov/pubmed/36311552 http://dx.doi.org/10.3389/frai.2022.838377 |