Understanding Combined Health and Business Risk Behaviour: Small Tourism Firm Owners Reopening Amid COVID-19 in Pingyao, China

This study explores the psychological factors affecting small tourism firm (STF) owners’ decision making about reopening businesses in the midst of COVID-19 based on protection motivation theory and the theory of planned behaviour. The data were collected from a sample of 300 STFs in the Ancient Cit...

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Detalles Bibliográficos
Autores principales: Zhang, Haizhou, Shi, Zhaoyuan, Chen, Jieqi, Zhang, Ziang
Formato: Online Artículo Texto
Lenguaje:English
Publicado: MDPI 2022
Materias:
Article
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9598443/
https://www.ncbi.nlm.nih.gov/pubmed/36285927
http://dx.doi.org/10.3390/bs12100358

Internet

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9598443/
https://www.ncbi.nlm.nih.gov/pubmed/36285927
http://dx.doi.org/10.3390/bs12100358

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