Esports and Visual Attention: Evaluating In-Game Advertising through Eye-Tracking during the Game Viewing Experience

In recent years, technological advances and the introduction of social streaming platforms (e.g., Twitch) have contributed to an increase in the popularity of esports, a highly profitable industry with millions of active users. In this context, there is little evidence, if any, on how users perceive...

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Detalles Bibliográficos
Autores principales: Mancini, Marco, Cherubino, Patrizia, Cartocci, Giulia, Martinez, Ana, Di Flumeri, Gianluca, Petruzzellis, Luca, Cimini, Michele, Aricò, Pietro, Trettel, Arianna, Babiloni, Fabio
Formato: Online Artículo Texto
Lenguaje:English
Publicado: MDPI 2022
Materias:
Article
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9599612/
https://www.ncbi.nlm.nih.gov/pubmed/36291279
http://dx.doi.org/10.3390/brainsci12101345

Internet

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9599612/
https://www.ncbi.nlm.nih.gov/pubmed/36291279
http://dx.doi.org/10.3390/brainsci12101345

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